Born X Raised is more than just a clothing brand—it’s a cultural movement deeply embedded in the streets of Los Angeles, representing resilience, authenticity, and unapologetic pride in one’s roots. Founded in 2013 by Spanto (Christopher Printup) and Alex “2Tone” Erdmann, the brand emerged as a voice for the underrepresented, paying homage to the Chicano culture, street life, and the raw essence of LA’s neighborhoods. With its bold graphics, poignant messaging, and deep community ties, Born X Raised has transcended fashion to become a symbol of identity and resistance.
Origins and Founders: A Story of Struggle and Purpose
Born X Raised was born out of necessity rather than trend. Spanto, a Venice native, grew up in a city undergoing rapid gentrification, where the culture he knew was being erased. Alongside 2Tone, a graffiti artist and designer, he sought to create something that honored their upbringing while challenging the sanitized version of LA that was being sold to the world.
The brand’s name itself is a declaration—“Born X Raised” (with the intentional misspelling of "Raised") reflects the idea that where you come from shapes who you are. It’s a tribute to the people who stay loyal to their roots despite outside pressures to conform.
Design Aesthetic: Raw, Unfiltered, and Meaningful
Born X Raised is instantly recognizable for its gritty, vintage-inspired designs that blend Chicano art, punk influences, and classic LA streetwear. Key elements of the brand’s aesthetic include:
Bold Typography & Iconic Slogans – Phrases like “On God,” “Criminal Original,” and “I Just Want to Recluse My Life” capture the brand’s defiant spirit.
Chicano & Lowrider Culture – The brand frequently incorporates religious imagery, vintage cars, and barrio aesthetics, paying respect to Mexican-American heritage.
Limited Drops & Exclusivity – Unlike mass-produced streetwear, Born X Raised maintains scarcity, reinforcing its underground appeal.
Each design tells a story, often referencing personal loss, street politics, or the fight against cultural erasure.
Cultural Impact & Community Roots
Born X Raised isn’t just about clothing—it’s about preserving a way of life. The brand has deep ties to LA’s underground scenes, from lowriding to hip-hop, and has collaborated with artists, athletes, and activists who share its ethos.
Collaborations – Partnerships with brands like Nike, New Era, and Stüssy have brought Born X Raised to a wider audience while staying true to its roots.
Activism & Social Commentary – The brand frequently addresses issues like police brutality, gentrification, and systemic inequality, using fashion as a platform for protest.
Tributes to Fallen Legends – After Spanto’s tragic passing in 2023 (following a long battle with cancer), the brand has continued his legacy, with releases honoring his memory and the community he championed.
The Legacy of Spanto & the Future of Born X Raised
Spanto’s untimely death left a void in streetwear, but his vision lives on. The brand remains a beacon for those who refuse to let their history be rewritten. Moving forward, Born X Raised continues to:
Uplift Local Voices – Supporting LA artists, musicians, and grassroots movements.
Challenge Mainstreetwear – Rejecting fast fashion and corporate co-opting of street culture.
Keep the Mission Alive – Ensuring that every drop, event, and collaboration stays rooted in authenticity.
Conclusion: More Than a Brand, a Movement
Born X Raised is a testament to the power of staying true to where you come from. In a world where streetwear often prioritizes profit over purpose, this brand stands as a reminder that real culture can’t be bought—it’s lived. Whether through its clothing, collaborations, or community work, Born X Raised remains a defiant voice for those who were born in the struggle and raised by the streets.